Through our questionnaire, we have descoverd that our audience is typical of what we expected. Most of our audince who took part in our questionnaire favoured the Pop and Indie genres over the others, which is what we hoped for. Also, most of the voted for Indie and Pop cmae from females which is also what we predicted.
The age of our main audience is also reflected as ages 15- 23 whic is also what we predicted and hoped for. this shows that Indie/ Pop muic is mainly a young trend threfore we will use technology to market to our audeicne.
Our audience trends towards not buying music very often, bhut when it is bought it is mainly though downloads offline thorough most likeley Itunes. This is not what we wanted, but what we expected considering the age of our audience.
Question 6 tells us that the most popular ways to listne to music is through the internet using sites such as YouTube and using personal music players such as MP3's and Ipods. This will mean when it comes to our marketing, we are most likely to use the internet to market and advertise to our audience.
Question 7 askes weather or not our audiece listens to Indie music, the outcome was arround a 60% / 40% split. the majority being yes. This tells us there is a large market for indie music and people do enjoy the genre.
Next we asked our audience what kind of music video they preffered. The winning choice was Narrative, meaning we will probably construct a narrative storyboard to follow this demand.
Lastly, we asked our audience if the enjoyed watching music videos, the majority voted yes and gave reasons such as enjoyable to watch, they like seeing the artist and the fact it gives another way to enjoy music.
this is what we have learnt about our audience and what the like and dislike. This will hopefully help us when we come to constucting our final product and making a product that will deffinatly appeal to our audience.
Right - I can see where your reflection on your survey is now! Would it be helpful to also comment on why it is useful to know who your audience is before you construct a product?
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