To decide weather or not the Indie/ pop genre has a commercial audience, I will draw evidence form the current charts to see what is currently trending. look at album slaes from some of the well known artists from within the genre such as Florence and the Machine, The Script and one or two smaller artists like Bon Iver.
This is a screen shot of this week (Monday 17th October) current top 20 songs in the charts. Former number 1 spot holder Ed Sheean is a fantastic example that there is the market available for the Indie pop genre. he has a 19 week streak in the charts and has moved back up 4 places to 9th in the charts this week.
Also, Artist James Morrison who is at position 15 currently also demonstrates that the public do enjoy buying and downloading Indie pop.
Looking at individual sales records for some of the biggest names in indie pop will also give us a good indication of how popular Indie/Pop really is. The script in 2008 sold 1.8 million copies of their self titled album 'The Script' . From this album, the single, 'The Man Who Can't Be Moved' went straight to number one in both the UK and Irish charts
Similarly, Florence and the machine with her album 'Lungs' spent 33 weeks inside the top 10 downloads and peaked at number 1 for two weeks. Also making its debut at number 2 in the UK charts.
In Ireland, the album whent 4x platinum, aslo in the UK. US the album went platinum. In the rest of Europe, the album reached Platinum also. This shows that there is a avaliable market for the Indie pop genre.

Spell check!
ReplyDeleteAlso, may be worth adding at the end why a media product needs to be sure it has a big enough audience out there.