Charlottes preliminary training task on Final Cut.
Here is Our combined task on chroma keyer change:
Friday, 21 October 2011
post 20- Final cut training task
here are both of our preliminary tasks for editing training on final cut.
Here is Richard's editing preliminary task:
Charlottes preliminary training task on Final Cut.
Here is Our combined task on chroma keyer change:
Charlottes preliminary training task on Final Cut.
Here is Our combined task on chroma keyer change:
Post 19: The institution that would accept our product
Both me and Charlotte feel that our product would best suit with a Major record label. This is because other examples such as The Fray, who are signed to Epic record label which is a major, have had success with their music and done better because they are signed to a major. We have considered going independent as the artist tend to do well just like those who are signed to majors, but we just feel that our artist/product can achieve more if signed to a major record label.
Post 18: Branding reflected in our product
Through our research into branding we have discovered that we will need to create a whole image for our artist to 'step into' as if we were going to actually market our final product to a record label. It is important for us to create a brand image so that our potential audience can easily identify our artist from others by becoming familiar with certain aspects of our artists image. For example. Beyonce is known for her legs and hair, therefore these are key aspects in her music videos, posters and most of the time on her Album cases.
We will need to keep simple things like this in mind for when we come to creating our Ancillary tasks so we can create a genuine looking product that a potential audience could buy into.
Post 17: Analysed examples of branding.
What is branding?
Branding is the way in which an artist creates their own image and then has a style that they are known for. Branding applys to our product as we will have to re-create The Scripts' band brand image, but with a difference, instead of recreating their image with a band, we are re-creating it with a solo artist.
Investigation Into Branding- Charlotte Perkins
Branding is the way in which an artist creates their own image and then has a style that they are known for. Branding applys to our product as we will have to re-create The Scripts' band brand image, but with a difference, instead of recreating their image with a band, we are re-creating it with a solo artist.
Example! presentation
This is my branding presentation (Richard) which investigates into how record labels brand their artists to help sell the music. I chose to do the artist "Example" because i love his music and it was interesting for me.
Investigation Into Branding- Charlotte Perkins
Post 16- What is branding?
In order for artist to sell their products, they first need to brand it. Branding requires creating an image for the fans of artist to buy into. Such as, the artist Example. For him to sell his product he use's posters, albums covers, internet adverts and tv adverts. To do each of these he always has a picture of him self on the cover with his artist name 'Example' in bold. He uses strong colours and any writing is in bold for the audience to see, and immediately be attracted and buy his music.
Branding matters because without it, your product wont be able to sell. And it also matters to the audience so they can identify the artist easily.
Tuesday, 4 October 2011
Post 15: Audience response
Through our questionnaire, we have descoverd that our audience is typical of what we expected. Most of our audince who took part in our questionnaire favoured the Pop and Indie genres over the others, which is what we hoped for. Also, most of the voted for Indie and Pop cmae from females which is also what we predicted.
The age of our main audience is also reflected as ages 15- 23 whic is also what we predicted and hoped for. this shows that Indie/ Pop muic is mainly a young trend threfore we will use technology to market to our audeicne.
Our audience trends towards not buying music very often, bhut when it is bought it is mainly though downloads offline thorough most likeley Itunes. This is not what we wanted, but what we expected considering the age of our audience.
Question 6 tells us that the most popular ways to listne to music is through the internet using sites such as YouTube and using personal music players such as MP3's and Ipods. This will mean when it comes to our marketing, we are most likely to use the internet to market and advertise to our audience.
Question 7 askes weather or not our audiece listens to Indie music, the outcome was arround a 60% / 40% split. the majority being yes. This tells us there is a large market for indie music and people do enjoy the genre.
Next we asked our audience what kind of music video they preffered. The winning choice was Narrative, meaning we will probably construct a narrative storyboard to follow this demand.
Lastly, we asked our audience if the enjoyed watching music videos, the majority voted yes and gave reasons such as enjoyable to watch, they like seeing the artist and the fact it gives another way to enjoy music.
this is what we have learnt about our audience and what the like and dislike. This will hopefully help us when we come to constucting our final product and making a product that will deffinatly appeal to our audience.
The age of our main audience is also reflected as ages 15- 23 whic is also what we predicted and hoped for. this shows that Indie/ Pop muic is mainly a young trend threfore we will use technology to market to our audeicne.
Our audience trends towards not buying music very often, bhut when it is bought it is mainly though downloads offline thorough most likeley Itunes. This is not what we wanted, but what we expected considering the age of our audience.
Question 6 tells us that the most popular ways to listne to music is through the internet using sites such as YouTube and using personal music players such as MP3's and Ipods. This will mean when it comes to our marketing, we are most likely to use the internet to market and advertise to our audience.
Question 7 askes weather or not our audiece listens to Indie music, the outcome was arround a 60% / 40% split. the majority being yes. This tells us there is a large market for indie music and people do enjoy the genre.
Next we asked our audience what kind of music video they preffered. The winning choice was Narrative, meaning we will probably construct a narrative storyboard to follow this demand.
Lastly, we asked our audience if the enjoyed watching music videos, the majority voted yes and gave reasons such as enjoyable to watch, they like seeing the artist and the fact it gives another way to enjoy music.
this is what we have learnt about our audience and what the like and dislike. This will hopefully help us when we come to constucting our final product and making a product that will deffinatly appeal to our audience.
Post 14: About our audience
In order to know more about our audience, we created a questionnaire and asked 10 males and 10 females on their musical preferences and through this we can decide which would be the best way to market our product to our target audience. Here is an image of our questionnaire.
After giving our questionnaire to 20 people (10 male and 10 female) I put the data into pie charts to reflect the audience response for each question.
Alos, most answers had more than one option selectd.
Question one was what gender are you. as astated above, the questionnaire was given to 10 males and 10 females.
Question 2. What kind of music do you mostly listen to. here is the bar chart to show our results.
Question 3. How old are you?
Question 4: How often do you buy music?
Question 5: Where do you buy your music from?
This shows us how are audience consume music and how we can market it effectivly to our target audience
Question 6. How do you listen to your music.
This chart shows us that the most effective way to market our music product to the consumer is to use the internet. seccondly, the most popular choice was the use of an Ipod to listen to music. this tells us that the best way to market our product to the target audeice would be to use the internet and to market in a way that would be accessable to Ipod users.
Question 7: Do you listen to indie music
This is a bar chart to help on roughly how many people will enjoy listening to our music.
Question 8. What kind of music video do you prefer?
Question 9:Do you like watching music videos?
Post 13: commercial audience?
To decide weather or not the Indie/ pop genre has a commercial audience, I will draw evidence form the current charts to see what is currently trending. look at album slaes from some of the well known artists from within the genre such as Florence and the Machine, The Script and one or two smaller artists like Bon Iver.
This is a screen shot of this week (Monday 17th October) current top 20 songs in the charts. Former number 1 spot holder Ed Sheean is a fantastic example that there is the market available for the Indie pop genre. he has a 19 week streak in the charts and has moved back up 4 places to 9th in the charts this week.
Also, Artist James Morrison who is at position 15 currently also demonstrates that the public do enjoy buying and downloading Indie pop.
Looking at individual sales records for some of the biggest names in indie pop will also give us a good indication of how popular Indie/Pop really is. The script in 2008 sold 1.8 million copies of their self titled album 'The Script' . From this album, the single, 'The Man Who Can't Be Moved' went straight to number one in both the UK and Irish charts
Similarly, Florence and the machine with her album 'Lungs' spent 33 weeks inside the top 10 downloads and peaked at number 1 for two weeks. Also making its debut at number 2 in the UK charts.
In Ireland, the album whent 4x platinum, aslo in the UK. US the album went platinum. In the rest of Europe, the album reached Platinum also. This shows that there is a avaliable market for the Indie pop genre.
This is a screen shot of this week (Monday 17th October) current top 20 songs in the charts. Former number 1 spot holder Ed Sheean is a fantastic example that there is the market available for the Indie pop genre. he has a 19 week streak in the charts and has moved back up 4 places to 9th in the charts this week.
Also, Artist James Morrison who is at position 15 currently also demonstrates that the public do enjoy buying and downloading Indie pop.
Looking at individual sales records for some of the biggest names in indie pop will also give us a good indication of how popular Indie/Pop really is. The script in 2008 sold 1.8 million copies of their self titled album 'The Script' . From this album, the single, 'The Man Who Can't Be Moved' went straight to number one in both the UK and Irish charts
Similarly, Florence and the machine with her album 'Lungs' spent 33 weeks inside the top 10 downloads and peaked at number 1 for two weeks. Also making its debut at number 2 in the UK charts.
In Ireland, the album whent 4x platinum, aslo in the UK. US the album went platinum. In the rest of Europe, the album reached Platinum also. This shows that there is a avaliable market for the Indie pop genre.
Post 12: Target audience
To define our target audience, we will need to use Demographic and Psychographic profiling in order to create an accurate reader profile of who would probably be a viewer of our final finished product. to do this, we will have to use G.R.A.S
G- gender
A- age
R- race
S- Socio- economic status.
In order to accurately determine who our target audience are, we will create a generalized reader profile at the end of this post to show who we believe would be an accurate representation of someone who might listen to indie/pop music.
Demographic Profile.
Below is the breakdown for the G.R.A.S which is the most commonly used method of identifying a target audience
Gender- From our previous research, we have come to the conclusion that the most likely gender to listen to indie pop musicis likely to be female. We have come to this conclusion simply because of the nature of Indie pop music being for the large part mostly expressve about feelings and emotions, we belive this to be qute a feminine quality, and would expect that females would relate to this more so than males. Altough Indie pop music has also a large male fan base.
Age- the average age of a listener for Indie pop music will probably be teens to young adult. This is more likely to be as the artists themselves for this genre are around a similar age, therefore, the fans will relate better to someone theire own age. Also towards someone who sings about personal emotions and thoughts that the fans of the genre will also find common groud with and will then likely to be a supporter of the artists work.
Although the most likely age group to listen to this genre of music will probably be 16-25 year olds, this does not rule out older fans more around the ages of 30-mid 40's as i personaly know people this age who do enjoy music from artists such as The Scrip, Paloma Faith and Ed Sheeran.
Race- The most likely race to listen to Indie pop music are White people. This again does not rule out any other race, it is simply white people who according statistics buy and listen to most of the Indie pop music. This could be explained through racial and ethnic backgrounds and the different cultures. for example, people from a Bangladeshi background are more likely to listen to Bolly-wood styles of music than conventional western pop music.
Socio-economic status- Typically, this is broken down into High, Middle and Low Socioeconomic status. For our target audience, it is likely that our fans will fit into the bottom half of the middle and the lower end of the socioeconomic status. This will probably be down to the fact that the artists themselves are from the lower end of the scale, and as previously discussed, the fans relate well to the artists who are like them in many aspects, this is a key aspect as to why they are likely to be a fan of the indie pop music because the music is 'Real' and relates to everyday problems, thoughts and feelings.
Pshycographic profiling
To further specify or target audience, i will look at psychographic profiling. this is another way of further dividing up the population in order to more specifically target a group of people. Each person will fit onto one of the following economic groups:
G- gender
A- age
R- race
S- Socio- economic status.
In order to accurately determine who our target audience are, we will create a generalized reader profile at the end of this post to show who we believe would be an accurate representation of someone who might listen to indie/pop music.
Demographic Profile.
By splitting up the population into separate groups, it makes it easier to then target specific audiences. Therefore the following gruops will be what we split our audience market up into to decide who we will be aiming our product at:
- Age
- Gender
- Sexuality
- Class
- Geographical Area
- Religion
- Economics
Below is the breakdown for the G.R.A.S which is the most commonly used method of identifying a target audience
Gender- From our previous research, we have come to the conclusion that the most likely gender to listen to indie pop musicis likely to be female. We have come to this conclusion simply because of the nature of Indie pop music being for the large part mostly expressve about feelings and emotions, we belive this to be qute a feminine quality, and would expect that females would relate to this more so than males. Altough Indie pop music has also a large male fan base.
Age- the average age of a listener for Indie pop music will probably be teens to young adult. This is more likely to be as the artists themselves for this genre are around a similar age, therefore, the fans will relate better to someone theire own age. Also towards someone who sings about personal emotions and thoughts that the fans of the genre will also find common groud with and will then likely to be a supporter of the artists work.
Although the most likely age group to listen to this genre of music will probably be 16-25 year olds, this does not rule out older fans more around the ages of 30-mid 40's as i personaly know people this age who do enjoy music from artists such as The Scrip, Paloma Faith and Ed Sheeran.
Race- The most likely race to listen to Indie pop music are White people. This again does not rule out any other race, it is simply white people who according statistics buy and listen to most of the Indie pop music. This could be explained through racial and ethnic backgrounds and the different cultures. for example, people from a Bangladeshi background are more likely to listen to Bolly-wood styles of music than conventional western pop music.
Socio-economic status- Typically, this is broken down into High, Middle and Low Socioeconomic status. For our target audience, it is likely that our fans will fit into the bottom half of the middle and the lower end of the socioeconomic status. This will probably be down to the fact that the artists themselves are from the lower end of the scale, and as previously discussed, the fans relate well to the artists who are like them in many aspects, this is a key aspect as to why they are likely to be a fan of the indie pop music because the music is 'Real' and relates to everyday problems, thoughts and feelings.
Pshycographic profiling
To further specify or target audience, i will look at psychographic profiling. this is another way of further dividing up the population in order to more specifically target a group of people. Each person will fit onto one of the following economic groups:
- A (upper class) - higher managerial, administrative or proffessional eg:- surgeon or company director.
- B ( middle class) - Intermediate managerial, administrative or proffessional eg:- teachers, solicitors.
- C1 (lower middle class) - Skilled non manual eg:- sales assistant, shop floor supervisors
- C2 (skilled working class) - Skilled manual work eg:- pluber, electrician
- D (lower working class) - Semi skilled eg:- assembly line workers, cleaners
- E (subsidence)- Unskilled, pensioners and unemployed
Our target audience, taking into consideration the most likely age of them (16-25 years old) will probably still in education or job seeking. therefore this means they will likely to be falling into categories C2, D and E.
Through Young and Rubicams Cross Cultural Consumer Characteristics we can further split the audience up into 4 groups based on their aspirations.
Mainstreamers: These people are likely to 'follow the crowd'. They take comfort from buying form well known branded names this is the largest and therefore most easily targeted part of the market.
Aspirers: These people are driven buy their status. They are likely to buy the latest gadgets, have the best electronics and smart fashion goods. this is a smaller section of the market, but still a large portion
Succeeders: These people are already at the top of the success ladder ad crave control over what they already have. For example. adverts for things such as cars, which emphasise power are directly aimed at this group.
Reformers.: These people want the world to be a better place. They are often well educated people, such as teachers or doctors. They are also likely to buy eco-friendly products that will help the world. E.g fair trade coffee
The Individuals: This group of people respond best to adverts that promote quirkiness and individuality. this group was developed in the 1980's and 90's and the niche audience was a new area to target. this is the smallest area to target, however, this group of people are more likely to remain faithful to a brand rather than chop and change between what's current like the mainstreamers.
We would be marketing our product to The Individuals. as our style is Indie/pop and this would be the best group to target as they would like our product.
Finally, another way to effectively market is buy using Maslow's hierarchy of needs. By finding out which groups people fit into, we can use this pyramid to manipulate the audience into feeling they need to buy a product in order to feel better about themselves. By using and abusing human psychology, it is easy to make a person feel as though they need something in order to improve their self worth.
For example, our average listener to indie pop would probably be a mid-late teenage girl, who is in education, lives in rural england and possibly has a part time job. Because she would probably have not a great deal of spare cash buy making her feel as though this product will help her achieve self actualization, she is more likely to buy it. If she is unemployed, then by buying this product, it may make her feel more socially acceptable, and therefore this alone could be enough to sell the product.
Trhough looking at Demographic and Psychographic profiling, we have ome to the conclusion that our average reader will probably be:
Female
In education.
Late teens/ early 20's
Part time job
Lives in a small town or village in the countryside
Comes from a background without too much money.
This is who we believe is the most likely listener to the Indie/pop music genre.
Trhough looking at Demographic and Psychographic profiling, we have ome to the conclusion that our average reader will probably be:
Female
In education.
Late teens/ early 20's
Part time job
Lives in a small town or village in the countryside
Comes from a background without too much money.
This is who we believe is the most likely listener to the Indie/pop music genre.
Post 11: 2nd ancillary task
Our second ancillary task will be to create some posters to help advertise our artist and an advert in a magazine.
In this post we will be using some examples of posters and magazine adverts of others artists from the same music genre such as: The fray, Ed Sheeran, Plan B and Verve. We will also be getting posters and magazine adverts from our artists- The Script to we can take ideas from them.
In this post we will be using some examples of posters and magazine adverts of others artists from the same music genre such as: The fray, Ed Sheeran, Plan B and Verve. We will also be getting posters and magazine adverts from our artists- The Script to we can take ideas from them.
Album Covers- The Fray
Ed Sheeran- Album cover
This is a magazine advertisement for Plan B
it show us the picture of the artist (Plan B) along with the title of the artist and the title of the album.
These 2 titles are in a bold font to attract the audiences attention immediately in oder to make them look at the advertisement and buy the album. It has a list of the newspapers which have reviewed this album and rated it. (notice how all newspapers have rated the same 4 stars) This advertisement also includes a sub heading "The multi-platinum album of the year" to help promote the artist even more.
This is a poster advertisement from the band- Verve. This poster includes the name of the band/artist and the name of the album. It tell us when the album is released and some information to help sell the album.
Post 10: Ancillary Tasks
Our first ancillary task will be to produce a digi-pack and. this will involve making an album cover and inlets for what would be the internal pages of the lyrics book that would come with a CD.
In order to recrate something that looks professional and that also fits with the genre, here is some analysis of other real examples of Digi Booklets.
Here is the cover of Florence And The Machine's album 'Lungs' key things to realise here are the use of the the artists hair and make-up.
Conforming with Indie, Pop style, her hair appears to be quite loose and looks as though there has not been much effort been put into styling it. her make-up however does defy the Indie, pop style we can clearly see the use of blusher, mascara and eye-shadow. this is probably because it image is being used on an album cover and although there is quite allot of make-up being used here, the style is still indie as the colours used reflect a more natural look and does not use harsh and clashing colours. Her dress also is quite typically indie, being quite floating and simplistic.
Here are some images I took of a Black Eyed Peas album booklet. Although this is not in the Indie Pop genre, the basic conventions will be the same regardless of the style of music. You can see that the front cover includes all members of the band and are all looking directly towards the camera. This engages the potential buyer and is an important way of 'connecting' with the fans. The song credits takes up most of the book covering 7 pages. This basically is giving credit to each individual who helped create the songs. it goes through each song and who did what to help as can be seen in the picture. After the credits section came the Thankyou section. this section basically thanks those who have helped the band get to were they were they are now (or at the time, this album was released in 2006). At the back of the booklet there is a merchandise section. this is unusual for album booklets as most do not have such a section. Most will also advertise a website more predominantly than advertising the merchandise. Although as can bee seen in the picture their webpage is also havily advertised. What is most unusual about this booklet is there is no lyrics in the booklet. Most commonly, people associate the album booklet to have lyrics printed inside. The Black Eyed Peas are typically a mianstreem band and will therefore follow conventions used by other artists in the genre to create a product that the consumers will recognise but will have BEP's own personal brand image stamped on it. Their brand image is know for being quite tough, rebellious and humorous, and we can gather moat of this by looking at the front cover. The connotations of the images we see tell us their brand image. For example, I personally infer from their album cover that they consider themselves to be a bit 'bad ass'. I get this impression simply because of the clothes they are wearing. Fergie is wearing a quite revealing lace top with what i assume to be leather pants and also gold rings on each finger. All of the men are wearing leather jackets and The colours/ style of font gives the album cover a slightly vintage look with the distressed text font and the cabaret red background.
Here is a slightly more conventional picture from Taylor Swifts digital booklet from her album Speak now. As you can see, lyrics are visible fro two of her songs. Although this is only one page from a whole Digi booklet, we can see that again conventions are used. A shot of the artist looking into the camera in order to engage the fan. Her own brand image is very predominant here. Because her style is very girly we see things like the swirly hand written style of font, the long gown she is wearing and also the frame in the bottom left corner with added design such as the curls that look almost plant-like show her girly brand image.
In order to recrate something that looks professional and that also fits with the genre, here is some analysis of other real examples of Digi Booklets.
Conforming with Indie, Pop style, her hair appears to be quite loose and looks as though there has not been much effort been put into styling it. her make-up however does defy the Indie, pop style we can clearly see the use of blusher, mascara and eye-shadow. this is probably because it image is being used on an album cover and although there is quite allot of make-up being used here, the style is still indie as the colours used reflect a more natural look and does not use harsh and clashing colours. Her dress also is quite typically indie, being quite floating and simplistic.
Allthough all of the things i have listed above are in relation to females and our artist is a solo male, it does not matter as the make-up will not matter, and the style of dress can simply be altered to fit a male accordingly.
Her brand image is captured here in this album cover shot. Her brand image is feminine, but unlike other artists, is not overly feminine.We also see that she is not looking directly at the camera. this could be due to the fact that she is an indie artists and therefore feels that she does not need to follow generic conventions, whereas with other more mainstream artists, they are more likely to follow this convention.
 |
| Thankyou section |
 |
| Song credits (2nd to 8th page) |
 |
| Front Cover |
 |
| Merchandise |
Here are some images I took of a Black Eyed Peas album booklet. Although this is not in the Indie Pop genre, the basic conventions will be the same regardless of the style of music. You can see that the front cover includes all members of the band and are all looking directly towards the camera. This engages the potential buyer and is an important way of 'connecting' with the fans. The song credits takes up most of the book covering 7 pages. This basically is giving credit to each individual who helped create the songs. it goes through each song and who did what to help as can be seen in the picture. After the credits section came the Thankyou section. this section basically thanks those who have helped the band get to were they were they are now (or at the time, this album was released in 2006). At the back of the booklet there is a merchandise section. this is unusual for album booklets as most do not have such a section. Most will also advertise a website more predominantly than advertising the merchandise. Although as can bee seen in the picture their webpage is also havily advertised. What is most unusual about this booklet is there is no lyrics in the booklet. Most commonly, people associate the album booklet to have lyrics printed inside. The Black Eyed Peas are typically a mianstreem band and will therefore follow conventions used by other artists in the genre to create a product that the consumers will recognise but will have BEP's own personal brand image stamped on it. Their brand image is know for being quite tough, rebellious and humorous, and we can gather moat of this by looking at the front cover. The connotations of the images we see tell us their brand image. For example, I personally infer from their album cover that they consider themselves to be a bit 'bad ass'. I get this impression simply because of the clothes they are wearing. Fergie is wearing a quite revealing lace top with what i assume to be leather pants and also gold rings on each finger. All of the men are wearing leather jackets and The colours/ style of font gives the album cover a slightly vintage look with the distressed text font and the cabaret red background.
Here is a slightly more conventional picture from Taylor Swifts digital booklet from her album Speak now. As you can see, lyrics are visible fro two of her songs. Although this is only one page from a whole Digi booklet, we can see that again conventions are used. A shot of the artist looking into the camera in order to engage the fan. Her own brand image is very predominant here. Because her style is very girly we see things like the swirly hand written style of font, the long gown she is wearing and also the frame in the bottom left corner with added design such as the curls that look almost plant-like show her girly brand image.
Post 9: Reflection
This section of research has introduced me to ways of constructing the image of the artist. not only is the music itself a key factor, but for filming a music video other aspects such as location are a key factor to creating the right effect. Also, things such as lighting will add a certain type of mood and tone to the overall look of the video. If this is wrong, then the whole video could look wrong.
It is important at this stage we realise and identify what does and dose not work depending on the genre of the music, the artist themselves and the lyrics in the song. All three of these factors are important to consider when we come to our planning stage.
It is important at this stage we realise and identify what does and dose not work depending on the genre of the music, the artist themselves and the lyrics in the song. All three of these factors are important to consider when we come to our planning stage.
Post 8: Analyzed music videos in our genre
In this post i am going to analyze a music video form indie/alternative/pop artist Paloma Faith, and her song Upside Down. The music style is very 1950's and 60's along with the mise en scene of the video set. Her dress sense is very much late 1960's with high waisted skirts, pin up style makeup and hair and a intertextual reference to that era with a Marilyn Monroe style beauty mark.
Her wardrobe choice may be styled on the late 1960's, with the shapes and way the clothes sit on the body, however, some of the items such as the shoulder shrug will have been designed in a way so they resemble the era, but is also a distinguishing feature and would hopefully be an 'iconic' item of clothing the artist wore. Her hair hairpeice is also very 1960's retro chic but again, this is an over exaggerated item of clothing and again its purpose would have probably been first of all becuase it is part of the style and seccondly, its fucntion would have been to make the whole outfit seem complete.
Her other outfits in the music video also follow this style of dress.
If we look at her backing dancers, we notice that they make use of the clicking sound in the track and they dance to the beat of this and also motion a click with their fingers. her dancers also follow conventions of the indie style, but not as much as Paloma Faith herself does. although for indie/ pop/ alternative styles it is more common for girls o wear shorts and a band t shirt or a large print dress. It is interesting as this typical indie style came from the 1940's 50's and 60's style of dress and has evolved, so her wardrobe choices for this music video may not initially seem as though they are the indie style, but when looking past, we can see that her style is more indie than some other indie artists.
Her dancers also fit the indie style, however it is only loosely. although they look as though they are dressed in plain white shirts and pants, the shirts have a slightly visible check pattern on them, as stated in in post 7, check and flannel shirts are a common feature of the indie style.Also, the link between the lyrics in relation to the genre of the music tells us that key features of indie style sing about being different. "I think i like, living upside down" are lyrics from the main verse and are quite typically indie, singing about being different and 'going against the grain'
Richards Research:
In this post i am going to analyze a music video from the indie/pop genre. The artist i have chosen to do is Ed-Sheeran with the song 'You need me. I don't need you'. His music is from the more modern take to this date. His dress sense is a casual wear, something that is every day clothing.
Post 7: Analyzed images of artists in our genre
Below are some images of artists from the genre we intend to re-create, alternative indie pop.
Above is a photo of indie/alternative band, New Found Glory. as you can see, similar styles apply as to what we see the script wearing. the style of jumpers and jackets implya sort of university lifestyle with a practical and casual approach to dress. The styled hair tells us that the image has been created, and maybe not somehting that each individual band member may choose for themselves as the over styling of the hair makes the look seem forced.
In comparision with Ed Sheeran (below) we see that the indie/alternative/pop style seems to be a more natural and less forced apperance. A simple casual hooidemakes this version of indie style seem more natural and less likely to have been created as a brand image. this is because we can see that this style fits the person. unlike some of the band members from New Found Glory who looked out of place with this style oth clothing on.
Another main feature of male Indie style is the check, flannet shirts. as we see in the photograph below of Bon Iver (indie artist). Most indie styles inclube waring a polo neck t-shirtunder either a jumper of a flannel shirt. as we can see, so far each picture reflects this.
As Far as femla Indie style goes key aspects are print dressed, boots or retro shoes such as Vans or converse, and also the style of makeup is key. Winged eyeliner is usually visible and it is most comon for a female Indie artists lips to either have a bold shade of lipstick or nude.
Below is a photo of Indie female artist St. Vincent
Above is a another great example of female indie/alternative pop artist Florence and the Machine
This style is likely to appeal to audiences as it stands out from conventional pop. the music often has a warmer, more soulful sound and allot of people find indie/pop/alternative msic an easy genre to listen to as it covers a range of styles in an individual way.
The ideologies Indie/pop represents are genreally country or rural lifestyles as most of the artists within the genre such as Ed Sheeran in particular, come form a rural up bringing usually in valleys or small towns. This would appeal to audiences who live in similar surroundings and they will relate to the artisits image and brand. identify with it and then buy into the brand image.
Here are some band images from The script:
Here are some band images from the indie genre bands The Script (top 2 pictures) and The Fray (bottom 2 pictures) We can see some similarites in clothing/style e.g. jackets, shirts and jeans etc. Their hair styles are similar, so we can tell that both groups band image has been created whilst being a group and not there own style from when they werent in a group.
Here we have images from the aretist Ed Sheeran from the indie/pop genre. He has a more casual style of clothing and hair style. e.g. wearing hoodies, shits, t-shits and jeans. He just uses a bit of VO5 wax for his ginger hair, so he doesnt really style it, just throws a bit of wax in it. So Ed Sheeran is definitely not similar to The Script and The Fray even though their style of music is.
Above is a photo of indie/alternative band, New Found Glory. as you can see, similar styles apply as to what we see the script wearing. the style of jumpers and jackets implya sort of university lifestyle with a practical and casual approach to dress. The styled hair tells us that the image has been created, and maybe not somehting that each individual band member may choose for themselves as the over styling of the hair makes the look seem forced.
In comparision with Ed Sheeran (below) we see that the indie/alternative/pop style seems to be a more natural and less forced apperance. A simple casual hooidemakes this version of indie style seem more natural and less likely to have been created as a brand image. this is because we can see that this style fits the person. unlike some of the band members from New Found Glory who looked out of place with this style oth clothing on.
Another main feature of male Indie style is the check, flannet shirts. as we see in the photograph below of Bon Iver (indie artist). Most indie styles inclube waring a polo neck t-shirtunder either a jumper of a flannel shirt. as we can see, so far each picture reflects this.
As Far as femla Indie style goes key aspects are print dressed, boots or retro shoes such as Vans or converse, and also the style of makeup is key. Winged eyeliner is usually visible and it is most comon for a female Indie artists lips to either have a bold shade of lipstick or nude.
Below is a photo of Indie female artist St. Vincent
Above is a another great example of female indie/alternative pop artist Florence and the Machine
This style is likely to appeal to audiences as it stands out from conventional pop. the music often has a warmer, more soulful sound and allot of people find indie/pop/alternative msic an easy genre to listen to as it covers a range of styles in an individual way.
The ideologies Indie/pop represents are genreally country or rural lifestyles as most of the artists within the genre such as Ed Sheeran in particular, come form a rural up bringing usually in valleys or small towns. This would appeal to audiences who live in similar surroundings and they will relate to the artisits image and brand. identify with it and then buy into the brand image.
Here are some band images from The script:
Here are some band images from the indie genre bands The Script (top 2 pictures) and The Fray (bottom 2 pictures) We can see some similarites in clothing/style e.g. jackets, shirts and jeans etc. Their hair styles are similar, so we can tell that both groups band image has been created whilst being a group and not there own style from when they werent in a group.
Here we have images from the aretist Ed Sheeran from the indie/pop genre. He has a more casual style of clothing and hair style. e.g. wearing hoodies, shits, t-shits and jeans. He just uses a bit of VO5 wax for his ginger hair, so he doesnt really style it, just throws a bit of wax in it. So Ed Sheeran is definitely not similar to The Script and The Fray even though their style of music is.
Post 6: Genre of music video
Genre is a class or category of artistic endeavor having a particularform, content, technique, or the like: the genre of epicpoetry; the genre of symphonic music.
The genre that we have chosen to do for our music video in Media studies is indie/ pop because it follows indie styles with dress sense, pace of the lyric but it is also pop because pop songs have repetitive chorus' which are catchy and easily picked up. The script uses lonely and empty location but again it also does uses more urban locations such as city centers.
This is a screen shot from one of The Scripts song "For the first time' it is set in a lonely and empty location showing he is lonely and desperate. His arms are spread wide open which could portray he is trying to make things but the times are hard which is similar to one of the lines in the song "trying to make things work, but man these times are hard"
The genre that we have chosen to do for our music video in Media studies is indie/ pop because it follows indie styles with dress sense, pace of the lyric but it is also pop because pop songs have repetitive chorus' which are catchy and easily picked up. The script uses lonely and empty location but again it also does uses more urban locations such as city centers.
This is a screen shot from another one of The Script songs 'Nothing' this is set in a more urban landscape, most likely in a city club where it is crowded with people. However their indie style is still present due to their hair style and clothing.
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